The Edge of SEO

We all realize that Internet users have evolved, they‘re no longer gatherers of information. They want to be interactive and engaged contributors.

The challenge is determining which elements are interactive and also attractive to search engine spiders. Some Web 2.0 interactive elements such as AJAX, widgets, Flash, podcasts, and video are inherently inhospitable to search engine spiders, rendering them dazed and confused. That’s one reason why Innovasium always creates hybrid sites so we can avoid rejection by spiders.

There are a few simple new ways to interact with online visitors that dramatically increase your SEO. One way is a blog. Blogs are adored by Spiders – especially Google. That’s why we added a Blog to our Innovasium site. Blogs are textually rich, have relevant links, are frequently up-dated and are rooted in semantic language. Blogs also allow you to communicate with your audience about product trends, internal and external events and industry news. And blogs allow you to get immediate response from your audience – positive or negative – it provides you with valuable consumer insight.

RSS and XML are inherently search engine friendly. That's because an RSS feed is an XML file, and XML is text rich with semantic markup. The problem lies in the fact that RSS isn't yet well supported within traditional Web search. It is within certain vertical engines, like Google Blog Search and Technorati.

We’ve added an RSS Feed to Innovasium. Not only does it improve our SEO, it keeps us and our clients on the edge of interactive technology and marketing. If these are areas that you’re interested in subscribe to our feed so you too can keep on the edge.